For a collaborative brief with Dawson Denim, I worked alongside my peers to produce a lookbook exploring the relationship between denim and hip-hop culture. The aim was to visually translate the cultural impacts and influence of jeans into a lookbook that also maintained Dawson Denim’s exiting aesthetic and remained appealing to their already established audience.  

I contributed throughout both the conceptual and production stages of this project: Assisting the product shoot, producing my own photographic outcomes and taking responsibility for talent scouting and location research. Working with my team, we developed a cohesive visual narrative through our lookbook publication and imagined social media assets. 

This project highlights my ability to balance cultural storytelling and brand identity, but also, demonstrates my strengths in talent sourcing, photography and collaborative production.